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Sunday, February 12, 2006

The Heeling Factor

Crunch has a workout, Stiletto Strength, that helps women get their back, legs and especially ankles in shape for wearing high heels.

Not that we all didn't know already that many people don't really go to the gym for their health, but mostly because it's a pretty direct route to looking good. And you can't blame a business for catering to their clientele, though generally speaking, it's a bit kooky for a health club to be putting more emphasis on the "club" aspect and less on the "health" bit.

But that's Crunch for ya. Their lack of pretense is as adorable as it is profitable. I gotta respect 'em for that

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